Introduction

My name is Ben Mercedes II, and for over a decade I have specialized in producing high-quality video content for corporate storytelling, brand promotion, and political campaigns. With extensive experience capturing compelling narratives that inspire audiences, my team and I ensure seamless execution, attention to detail, and content that drives engagement.

Dr. Satya Mitra’s campaign presents a unique opportunity to craft an emotionally resonant and visually impactful video that highlights his journey from an immigrant entrepreneur to a dedicated community leader. Our goal is to produce a dynamic, polished campaign video that effectively conveys his vision, values, and commitment to the people of Worcester.

We propose a streamlined approach to capturing Dr. Mitra’s personal story and community impact, ensuring that the final product resonates with voters and strengthens his campaign’s outreach.

Portfolio & References

Proposal for "The American Dream in Worcester" Video Production

Approach & Scope of Work

We will conduct a high-quality video shoot leveraging key locations in Worcester to capture authentic storytelling and compelling visuals. Our approach prioritizes clarity, emotional connection, and strategic messaging that align with Dr. Mitra’s campaign objectives.

We will deliver the following:

Pre-Production & Planning

  • Strategic Consultation: We will collaborate with Dr. Mitra’s campaign team to refine messaging, scripting, and visual style to align with his electoral platform.

  • Scheduling & Coordination: Our team will support in organizing interviews, locations, and logistics to optimize filming efficiency.

  • Set Design & Equipment Prep: We will ensure a professional, cinematic setup, including high-end lighting, audio, and composition to create a polished, high-quality look.

Production

  • 30-Second Campaign Ad ($6,800): We will film Dr. Mitra in key Worcester locations, including:

    • His office and community settings to showcase his deep local involvement.

    • Worcester neighborhoods to capture authentic interactions with residents.

    • City Hall for a powerful visual representation of his aspirations.

    • Up to 3 days of

  • B-Roll Capture: Additional footage of Worcester’s landscape, historical landmarks, and engaged community interactions to enhance storytelling.

  • On-Site Coordination: We will work closely with Dr. Mitra’s team to ensure seamless execution and last-minute adjustments.

Post-Production & Deliverables

  • Final 30-Second Ad: A concise and impactful video featuring Dr. Mitra’s story, key campaign messages, and a strong call to action.

  • Professional Editing & Enhancements: The final video will include:

    • Color Correction for a cinematic and polished aesthetic.

    • Audio Mastering for crystal-clear dialogue and impactful music.

    • Motion Graphics & Branding Elements aligned with Dr. Mitra’s campaign visuals.

  • Final Delivery: All assets will be delivered in ready-to-use formats by the agreed-upon timeline.

Bonus Add-On: Community Testimonials Package


For an additional $3,500, we can produce three testimonial videos featuring members of the community who know and can vouch for Dr. Mitra. This package includes:

  • Half-day production to conduct three interviews with community members.

  • Three professionally edited testimonial videos (each approximately 60-90 seconds).

  • 20+ reels (15-60 seconds each) extracted from these interviews for optimized social media distribution.

  • Color correction, audio mastering, and branded elements to maintain a polished campaign aesthetic.

Total Pricing Breakdown

  • 30-Second Campaign Ad: $6,800

  • Bonus: Community Testimonials Package: $3,500

  • Grand Total (if both options selected includes a $1,000 discount): $9,300

Availability & Logistics

  • Full Availability: We are fully available for pre-production planning, filming, and post-production based on the campaign timeline.

  • Pre-Shoot Coordination: We will conduct strategy meetings with Dr. Mitra’s campaign team to finalize logistics, scheduling, and creative direction.

  • On-Site Execution: Our team will be fully prepared with contingency plans to ensure a smooth production process on the scheduled shoot days.

Conclusion

With a strong focus on storytelling, technical expertise, and a proven track record in campaign and brand video production, we are confident in our ability to deliver compelling video assets that will amplify Dr. Mitra’s message. Our team is excited about this opportunity and looks forward to partnering with the campaign to bring this vision to life.

Next Steps Upon approval, we will proceed with scheduling a kick-off meeting to discuss final details and begin pre-production planning.